Amanda
Our task for Amanda was to develop new motion branding that showcased and inform audiences about their simple, all-inclusive app.
We set out to create a visual identity that reinvented Amanda's Digital and Animated Branding. Bringing colour, rhythm, and storytelling to every platform.
The Results
The result was a cohesive series of clean, fast-paced graphics. Using dynamic swooshes and bold shapes, the secondary movement pushes the narrative forward while drawing attention to and emphasising the main subject.
The Style
We wanted the style and character of the campaign to be reflected across every format, whether digital or out-of-home (OOH), ensuring a consistent and recognisable brand experience.
The Diversity
We decided to keep the motion style clean, fun, and fast-paced. Using the company's signature orange and white colour palette, we created bold, impactful movement that reinforces the brand's identity.
