Direct Line

​I worked closely with direct line on a series of marketing videos. The problem was catching their audiences attention on social media. Their previous adverts lacked engaging visual and did not have the desired effect.

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We decided to use bold, bright and impactful typography and motion graphics to catch the audience. We used a scrolling motion in animation to mimics social media, this helped us using correct timing to highlight the different points in the animation. 

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The iconic red dominates the visuals plus the iconic "car phone" gives the audience a clear indication of what brand is being advertised. We kept is fast paced and to the point.