E-Motion
A start-up eccomerce company wanted to launch their flagship products, E - scooters. They were at the stage where they had products, but no brand. They didn't have a name, logo, website they were starting from scratch. We worked closely with the founders to develop their ideas and what they thought their brand identity would be. We used the information given to us to develop their brand into what it looks like today.
The Challenge
Working with a startup, we had to deal with a lot of anxiety. The cost was very high for clients not used to paying that price. We would have to ease the client's nerves by giving regular assurance in the forms of open communication, give and take feedback and an understanding attitude to their concerns.
By doing this we created a great rapport with the clients and complete all work to their needs and standards.
The outcome was A brand new brand identity of high quality ready to share with the consumer. This includes
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web design
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logo design
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graphics
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icons
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brand guidelines
The Design
We wanted to keep the design simple yet bold, so we opted for Red, White and Black. This helped us create a controlled brand identity. We used big hero images to capture the audience as they arrive on the site which invited them to explore more.
We wanted to avoid overwhelming the audience with too much information and making the page cluttered. we decided to keep the information to a minimum, but still highlighting the feature enough to give the audience a taste.
We wanted to make the website as immersive as possible, so we added parallax movements, animations, interactive images and pop-in pop-out boxes. This helped the website keep the brand principles of quality, premium and innovative.