Formula E
I worked closely with the production team to create a catalogue of digital out of home screens for the 2022 formula E grand prix. The content was to be shown on large screens in the fan areas and around the track.
We didn't have to only think about the branding for Formula E, but also their sponsors branding. This was a long term project where we created multiple digital LED screens with 3 distinct design styles, that clearly give recipients instructions and information.
The Challenge
We had to create bold bright, yet legible digital screens that had clear branding. The screen ratios varied a lot, so we had to design it in clever ways, whilst keeping the design consistent.
Some peices had more information to give than a bold instruction, like the drivers standings. These screens being far away from the audience had to be legible yet creative.
The outsome was A catalogue of digital screens for 3 different purposes. Each with distinct design and motion graphics styles but also a strong consistent brand
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Hoardings
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Digital screens
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Physical marketing
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Stadium banners
The Strategy
We decided to adopt a clean and polished look for the brand, which was nicely juxtaposed to the creative font. We used clever typographical animation to slowly release the information allowing the audience to take in what is being write. We used block colours and minimal imagery again to put emphasis on the information being conveyed.
The Design
We used strong bold vector line motion graphics, to keep the simplicity but also give the animation a sense of speed and movement. The vector based lines make them stand out and catch the audiences eye.