Play Airline
As the lead on this project, I was responsible for creating a series of engaging promotional videos for Play Airlines’ discounted flight campaign. I managed the project end-to-end, from concept development and pre-production to post-production, ensuring a cohesive and visually compelling execution.
Designed as social-first content, the videos were optimised for multiple formats to maximise reach and engagement. I incorporated visual effects to enhance the sense of travel and movement, while a refined cutout technique provided both efficiency and a distinctive stylistic approach. The final assets successfully captured Play Airlines’ brand identity and delivered a strong promotional message across various digital platforms.
The Results
A collection of social media video that are adapted for each platform. The videos represent the different routes the airline flies, because of this the videos were personalised for each territory they are released in. This helps the audience feel better connected to the videos.
