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  • Writer's picturedanielpshirley


Social media is a great tool to help your business grow and connect with customers a more personal level. There are many different platforms to choose from, which can open up your business to different audiences so you can reach new customers. But because there are so many different options, you can end up spreading your time and resources to thin and wasting money in areas your customers are not.

When choosing which social media platforms to use, you must understand the demographics and the perks of each site. Some are aimed at children some at adults, some are text based some are image based. It is vital to your success to choose platforms that suit your business.

In this blog we will be discussing some of the attributes of the most popular social media platforms, by the end you should be able to make an informed decision about which platform will be the most beneficial to your business.


With 2.41 billion daily active users, Facebook is the most widely used social platform.

Facebook’s wide user base and demographic of users makes it possible for almost any business to find their target audience and get in front of them. Facebook’s advertising platform is by the far the most developed of all of the social media platforms allowing you to target by age, gender, employment, interests, purchasing behaviours, relationship status and so much more


Messenger app is separate from Facebook, but share the same great user base and features plus more.

Facebook has advertising campaigns that are specifically developed for Facebook Messenger. When someone clicks on an ad, they will be prompted to start a Facebook Message with your business page, and if they do, your business page can follow up with them in messages from that point on.


Also owned by Facebook and has 500 million daily active users. It is Great for organic growth

Instagram has all of the same paid benefits of Facebook, but Instagram also has its own set of organic benefits. On Instagram, you can grow your followers organically and therefore grow the reach of your profile and posts organically as well. Instagram is also a visual platform, this works to your advantage as a business since people remember 80% of what they see as opposed to what they read or hear!


Pinterest has 291 million monthly active users. Out of those users, 81% are women.

93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest. Food recipes, lifestyle how-to articles, wedding inspiration, and outfit ideas are some of the top searches on Pinterest. So if you’re business falls within any of those industries, you need to be utilizing Pinterest as one of your social media sites for business.


203 million daily active users on Snapchat, and 71% of those users are under 34 years old.

If your target maret is largely comprised of a younger demographic, then Snapchat may be one of the more effective social media sites for business for you. Between organically posting content on your company’s Snapchat Story and paying to post Snapchat in your target audience’s Top Story and Discovery feed, you’re sure to reach your market on one of the youngest and fastest-growing social media platforms!

Remember, not all social media platforms will suit your business.

Remember, although social media platforms are very powerful there is a vast number of apps to choose from, not all fit your business. Think about the key goals you want for your social media campaign and choose a platform that can achieve this. Also, think about the social media platform your target audience uses and the different reasons they use it, this will help determine what platform is best.

At we understand the importance of social media. We work with brands on the social media platforms of their choice to achieve personal business goals. Whether it is to grow, to increase awareness or improve brand perception, we have a solution for you.

For more advice on social media and how to bring your accounts to life visit where we discuss creating a living social media presence.

At Adrastichyperlink our goal is to help each business reach its goals and objectives through design. We can help you with your social media branding and marketing and make sure your company has a lively interesting social account. For more information get in touch, we would love to hear about your business.

Please subscribe below to keep up to date with the latest posts and add us on social media. If you are a business owner and would like to help to solve your businesses pain points, get in touch we would love to talk to you.

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