Rainee
Rainee needed a campaign to introduce their new line of wellington boots. Our challenge was to capture the elegance and subtle details of the boots in a clean yet creative way. We used a 2D illustrative style to bring character and life to the inanimate objects, reflecting the company's ethos of bringing life to everyday moments.
The Results
We created a collection of graphics for both online and offline platforms while maintaining a consistent visual style throughout. The main film takes the viewer on a journey, gradually revealing each boot while building anticipation. We also created a series of looping animations and short-form videos to support the main campaign.
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The Style
The boots feature a soft, pastel colour palette, so we wanted to carry that same understated aesthetic across all of the graphics to create a cohesive visual identity.
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All of the assets were created in Illustrator, giving the campaign its expressive, handcrafted look and feel. Working in vector also allowed us to easily adapt and animate the artwork across a range of formats and deliverables.
